How To Set Your Business Promotions On COMPLETE AUTO-PILOT

How To Set Your Business and Web Site Promotions
On COMPLETE AUTO-PILOT Through The Use of Information,
E-Book Marketing o

the internet.

How To Set Your Business Promotions On COMPLETE AUTO-PILOT Through The Use of Information, E-Book Marketing
by Chayden A. Bates
The Effective Marketing Group

As an Internet marketer, you KNOW that without correctly leveraging your
time, money and energy to promote your business and web site offers and draw in those HOT new leads who are ready and very willing to do business with YOU, you're quit literally throwing thousands upon thousands of dollars down the drain.

So the question becomes, "What IS the easiest, MOST cost effective and LEAST time consuming method of drawing in those hot new leads while at the SAME TIME qualifying them as prospective and future customers?"

In two words, E-Book Marketing.

Electronic Books, or E-Books, when combined with the use of Information Marketing has BY FAR surpassed ANY method of online promotion you could EVER use.

Imagine this ...

You spend one to two weeks creating an E-Book that is meant to firstly educate its readers of the value in doing business with YOU. At which point you then tie in your offers and "recommend" that they DO in fact do, do business with YOU.
You then give your book an initial push to let the online world know that it's ready for their eager eyes through simple, very cost-effective "launch advertising" that ranges from $100 OR LESS (often times it will cost you NOTHING).
Once you've given your book that initial "push," you allow the book to
literally promote itself through the use of Viral Marketing. Which will
AGGRESSIVELY spread the word of YOU and YOUR OFFERS,
drawing in THOUSANDS upon THOUSANDS of HOT new leads and potential PROFITS for whatever you decide to promote within that E-Book.

That's it in a nutshell.

THAT'S the basic concept that I'm here to help you understand.

And what BETTER WAY than to take a "real live example" of just ONE of the several hundred other online marketers out there who are USING E-Book Marketing to better both their business as well as personal lives?

How One Online Business Owner Generated $10,000
in 17 Days Through The Use of E-Book Marketing

At the beginning of March 2001, an online marketer by the name of Yanik Silver announced an E-Book entitled Autoresponder Magic.

This E-Book took Yanik two weeks of "here and there time" to assemble and create. After that two week period, Yanik simply took 30-minutes to announced it to his current and potential customer list, and within THREE DAYS he netted just under $10,000 in profits (this is money that he deposited in his bank account AFTER expenses).

BUT That's NOT The Best Part

That $10,000 was actually made on the "front-end" of this offer. What Yanik was really shooting for (and has succeeded WIDELY with) was the promotion of the autoresponder services that he recommends WITHIN Autoresponder Magic.

Just as YOU will be, Yanik created an E-Book that was meant to FIRSTLY EDUCATE you on the value of using autoresponders in your marketing, at which time he THEN "recommended" that you subscribe to the many autoresponder services he's promoting.

These autoresponder services, by the way, pay him on a residual, monthly basis. Which means he gets paid month after month for his ONE-TIME EFFORT of leading those who read his book to the autoresponder services he recommends.

BUT That's STILL Not The BEST PART!

Using the TRUE POWER of E-Book Marketing, Yanik set up the very necessary "Viral Marketing" aspect of allowing ANYONE who paid for a copy of Autoresponder Magic (which he sells for a very low $17.00) to have royalty-free resell rights to that E-Book.

In other words, the $17.00 you pay Yanik to purchase Autoresponder Magic allows YOU to then take the EXACT SAME offer you just paid for, and sell it to ME (or whoever) for the EXACT SAME $17.00.

The reason this has been so effective is because, if you recall, the book was truly created to lead you to the autoresponder services that Yanik recommends.

So without ANY effort past his two-week creation of the book, and his 30-minute announcement needed to launch it, he has created a lead generating and selling system for the autoresponder services that he promotes which produces THOUSANDS a month, with NO ongoing effort or expense.

Yanik's promotion of these autoresponder services is on complete auto-pilot thanks to his now "famous" E-Book which a small army is now reselling, thus promoting FOR HIM!

Ultimately, THAT'S The Goal I Would Like to Help YOU Achieve

To create a "front-end offer" for your Internet business, which then
leads to the "up-sell" of your products or services.

And what BETTER WAY to explain all of this than to brake down EXACTLY
what Yanik did to achieve the success stated above, and analyze how YOU
can benefit from the EXACT SAME selling and marketing system.

Step One: Creating Your E-Book

Obviously, your first step towards utilizing this marketing system is to create
your E-Book. While there are several factors that you truly need to understand to get the most out of what this marketing system offers you, what I'd like to explain are the concepts you need to focus on to make this work for YOU.

First and foremost you need to select the topic of your E-Book. This is as easy as selecting an offer that you'd like to promote. Just as Yanik decided he would like to promote autoresponder services, you must select an offer
that you feel is worth your time and energy.

Hint: While I wouldn't recommend you do exactly as Yanik has, be smart as he was and try to focus your energy on an offer that will pay you on a residual basis.

Things such as Web Hosting, Autoresponder Services, Tracking Systems and anything else you can imagine that requires a subscription fee to use is a PERFECT offer to promote through the use of E-Book Marketing.

Once you've selected an offer you feel you can comfortably explain to others,
your next step is to educate those who will be reading your E-Book as to HOW and WHY the offer you're promoting is worth their TIME, MONEY and ENERGY. In other words, HOW and WHY will your reader benefit from your offer? You need to explain this to your readers IN your E-Book.

Just as Yanik EDUCATES the readers of Autoresponder Magic as to HOW and WHY the use of autoresponders in their marketing is worth their TIME, MONEY and ENERGY, you MUST ALSO create a compelling case as to HOW and WHY your offer is worth your prospects overall interest.

Editor's Note: To hammer home this point, do you suppose that if Yanik shows you how to generate MORE PROFITS through the use of autoresponders, that YOU would be MORE INCLINED to investigate the services that he recommends? You're answer says it all.

Now, AS you're instilling the education need to explain HOW and WHY your offer is OF BENEFIT to the reader, you must THEN take the opportunity of having your reader's attention to TIE IN your offer. A great example of this is shown with a clip directly from Yanik's E-Book ...

While the above might not be an order pulling ad in and of itself, you have to remember, just as you will have, Yanik has an entire E-Book to build up the credibility needed to establish trust for what he "recommends." Statements such as the above, even if passively written, can become VERY POWERFUL to the overall success of YOUR E-Book! And in all honestly, it only takes ONE good tie in to make YOUR E-Book profitable.

Step Two: Launching Your E-Book

Once you have your E-Book created, your next step is to generate the inital awareness for your new offer. From running ezine ads, to writing and submitting articles that plug your new book, to placing response driven sig files at the bottom of every email you send out, depending on what you're asking for in exchange for this new offer (whether you're giving it away or charging for it), there are quit literally HUNDREDS of methods of doing this.

Of this, the MOST EFFECTIVE method of launching your book is to announce it to either your current customer list, your ezine/newsletter list, or both. Doing just that (along with including a note to all of his affiliates), Yanik was able to pull in an almost instant response to his brand new offer, Autoresponder Magic. Better still, as I'll discuss below, this is ALL it took to set the Internet on fire with Yanik's new offer.

Why?

Because with the use of E-Book Marketing comes one very appealing FACT: All you have to do is get the downloads STARTED -- IF you incorporate SOME form of viral marketing into your E-Book Marketing campaign ...

Step Three: Multiplying Your Efforts

As I stated above, thanks to the use of E-Book Marketing comes one very appealing FACT: All you have to do is get the downloads STARTED -- IF you incorporate SOME form of viral marketing into your E-Book Marketing campaign. And in fact, this is quit easy. Here are just a few ideas to capture your imagination ...

Allow your reader to recommend it to a friend.
Allow your reader to offer it as content on their site.
Allow your reader to offer it as content within their for-sale packages.
Allow your reader full and royalty-free resell rights.

Incorporating JUST ONE of these ideas into your E-Book offer, you can quit literally spawn a small army of working ants that will promote the offer contained within your book -- FOR YOU.

Just look at what Yanik did. He allowed anyone who bought Autoresponder Magic to resell the book for the exact same $17 they paid to obtain it. And with the incentive of making $17 for each book they sell, you can be damn sure that just about everyone who's looking for some "easy money" will jump at the chance to resell this book.

But the short of it is this, by creating a worthwhile E-Book that can stand on its own as an informative and useful resource, and by offering some form of incentive for the reader to pass your book on, you'll create what some online business owners can only dream of -- an automated system for spreading the word of you, your business and the your offers that you promote.

Thanks to the use of E-Book Marketing, you can quit literally reach
THOUSANDS of potential new customers for what you have to offer, and
at the same time increase your profit potential with less time, money and
energy than you ever thought as necessary. E-Book Marketing truly is THE
marketing system by which you can EASILY generate THOUSANDS.

In Conclusion

While this report is just a primer of what it truly takes to make this the most
successful method of marketing your offers around the World Wide Web that
you may ever know, it is my hope that the concepts touch on above get you
thinking about how YOU can truly benefit from the use of E-Book Marketing
in YOUR business life.

Begin today, and within only a few short weeks, you could see a whole new list of profits pouring in that you never even knew existed.

***********************************************

Chayden A. Bates is the author of the highly acclaimed marketing course, "E-Book Marketing Explained!" and is currently teaching other online marketers how to maximize their online promotional efforts through the use of Information, E-Book Marketing - the most "viral" online advantage you've got! I've read it and it's one of the most useful and powerful guides I've ever used. Visit his site for full details: Click Here